Understanding the Rise of Duplicate Images in Singapore: Background Context and How We Arrived at This Point

Singapore has seen a significant increase in duplicate images circulating online, with many of these images being used for malicious purposes such as phishing and misinformation campaigns.

This issue matters now more than ever, as the city-state continues to position itself as a tech and AI hub, with a growing number of startups and companies setting up base in areas like one-north and Jurong Innovation District. The proliferation of duplicate images not only undermines the credibility of online platforms but also poses a threat to the country's reputation as a trusted and secure digital hub.

In Singapore, the problem of duplicate images is particularly pronounced in areas with high foot traffic, such as Orchard Road and Marina Bay. The Singapore Tourism Board has reported a significant increase in the number of fake social media accounts using duplicate images to promote fake tourist attractions and services. Meanwhile, organisations like the National Gallery Singapore and the Singapore Art Museum have also fallen victim to duplicate images being used to promote fake art exhibitions and events.

Local Efforts to Combat Duplicate Images

According to data from the Cyber Security Agency of Singapore, there were over 1,000 reported cases of duplicate image-related cybercrimes in 2025, with the majority of these cases involving phishing scams. The agency has reported that the average cost of a duplicate image-related cybercrime is around SGD 10,000. In response to this growing problem, the government has launched initiatives like the Singapore Cybersecurity Strategy, which aims to enhance the country's cybersecurity capabilities and protect citizens from online threats. The Infocomm Media Development Authority has also introduced measures like the Digital Defence Programme, which provides funding and support for startups and companies developing innovative solutions to combat duplicate images and other online threats.

As the problem of duplicate images continues to evolve, it is essential for individuals and organisations to stay vigilant and take proactive steps to protect themselves. This includes being cautious when clicking on links or downloading attachments from unknown sources, as well as using reputable image verification tools to check the authenticity of images. By working together, Singapore can mitigate the risks associated with duplicate images and maintain its reputation as a trusted and secure digital hub.